Q: How do you define digital transformation strategy?
The right digital foundation magnifies the opportunities ahead for
SMEs. A conservative and evolutionary or a disruptive and innovative Digital
Strategy? Nowadays the world is digital, a good Digital Transformation
Strategy, more than ever before, involves the formulation and implementation of
the major goals and initiatives taken by a company, based on consideration of
resources and an assessment of the internal and external environments in which
the organization competes. The convergence of two or more Emerging Technologies
can really create wonders in the future. Stay with us, together we are going to
consider the different dimensions of the digital strategy and its digital
transformation. We hope to help you to make the best digital transformation
Beginning the Digital Transformation
In many cases, management leads the way on digital transformation.
If so, the board should be prepared to ask questions about it. If management
doesn’t broach the topic, the board should consider asking whether management
has considered a transformation and, if so, ask about conclusions and the
underlying reasons. And since no two companies are alike, each board should
evaluate digital transformation on the basis of the company’s business,
industry, history, culture, and other factors. It’s up to the board to oversee
leaders of companies that have chosen to transform onto the healthiest path
toward the future. By identifying a company’s stage of digital maturity and
asking the right questions to accelerate up the maturity curve, boards can help
organizations successfully complete valuable transformations — transformations
that reap the greatest value with the least amount of risk.
Q: What are the biggest mistakes that small-, medium
enterprises make when it comes to digital transformation?
Avoiding Random Acts of Digital
For a business to successfully undergo a digital transformation,
it may be critical that all digital efforts connect back to core business
operations, and that a company evaluate its strategy for these efforts before
diving in. It can also be important to note that there are many ways to
approach this kind of change based on each organization’s culture, market
position, and current challenges.
But what many successful businesses have in common is that
companies arrive at “being” digital by moving iteratively through a clear set
of cascading choices. Management should consider:
- Ambitions and value:Evaluate the organization’s foundations and be very clear about its business objectives — not only for digital, but the business as a whole. This can include organizational purpose, financial and non-financial objectives.
- Link to existing operations:Evaluate the organization’s value proposition, test its sources of defensible competitive advantage, and probe its profit models. Understand how the organization can provide a differentiated experience to customers, employees, and partners—both digitally and non-digitally.
- Human Capital connection in the organization:The approach to digital transformation should include a focus on human capital, including the changing nature of the enterprise’s work and workforce.
- Business Model needs to change:With a differentiated strategy in place, it may be time to ask about which talent models and systems will be needed to execute.
- Right Communication is the key:It may seem obvious, but many companies can trip at the finish line — by forgetting to tell the market that they are a new organization.
Common digital transformation mistakes to avoid:
- Not setting priorities right
- Setting only short-term goals.
- Letting technology overshadow customer experience.
- Digital transformation must be customer-centric
- Avoid being in silos
Q: There are a lot of things going like AI, Blockchain. How can
companies find out if new technologies are really interesting for their daily
2018 was the year where the world embraced open innovation with open arms & so is the trend going to continue in 2019 as well. From medium-sized corporates to Fortune 50 incumbents, everyone seemed to be launching a challenge, accelerator or incubator — to the point where we now have too much of a good thing. This has led to a certain An experienced in the startup and VC ecosystem. Every startup, the good, the bad and the ugly, seems to have been part of one or more programs. It is hardly surprising that new programs are greeted with a collective shrug. In such a context, how can you create a compelling and differentiated strategy ?
Simply put, a compelling program creates immediate business value
for both the program sponsor and the program participant. The keyword is
“immediate” — which means the program focus should be on core business
processes and customer experience. In other words, ROI should mean return on
investment, not reservoir of ideas!
Programs to scout for new business models (like accelerators and
incubators) have their place in an innovation portfolio but do not add
immediate value — certainly not to the sponsor (and rarely to the participant).
In general, it is better to have a narrower focus on digitization and
differentiation, before trying to tackle disruption.
To decide the companies need to undertake several programs &
understand their real need & applications. It should fulfill the following
- The program should tackle
well-defined, real business problems.As a rule of thumb, the problem should be
costing the incumbent north of $1 million per year. This size of problem
ensures that there is scope for a long-term relationship and a significant
opportunity for the startup partner. The problem should also be well-defined —
the improvement metric should be clear. The Netflix prize, which required a 10%
improvement to Netflix’s own recommendation engine, is a good example.
- The pilot should be with
real data and real customers.The end stage of the program has to be more
than a demo day, with abstract promises of next steps. A differentiated program
will guarantee a pilot that interfaces with the business and is implemented in
a live environment. By definition, this will require certain maturity on the
startup partner side, which is a good thing.
- The pilot should have a
real budget.No more “toy prizes” of $20,000 to $50,000. A pilot should have a
budget of at least $100,000 to create meaningful skin in the game, so that both
sides are serious about making the pilot a success.
Finally, we need a new brand for programs that meet these
conditions. I suggest “implementation challenges” to make clear that the
program is about creating value in the here and now.
Q: What would you suggest which skills are becoming more
and more important for the future?
All the global workforce needs to upgrade any 1 or more of these
technologies to stay relevant to the market. Powerful and rapidly maturing new
technologies like Cybersecurity, 5G, big data analytics, Internet of Things
(IoT), Artificial intelligence (AI, DL & ML), RPA, Power BI, Conversational
User Interface, Quantum Computing, Augmented Reality and blockchain, to name
just some of the most significant all offer the potential to create game
changing competitive advantage for organizations.
“Madhur is the Co-founder & CEO of Outwit Outplay Group, a Global Award-Winning group into Technology & Innovation Research, Advisory & Consulting. Experienced Investment banker with over 12 years working with multiple Fortune 500 companies & traveled across the globe to over 16 countries. In his other avatar, Madhur is an Investor, Advisor, Mentor, Board Observer & Chief Strategist to the Board (for Digital Transformation Strategies) of multiple US, Canada and India based various Industries for solutions in & around the latest technologies like Cloud Computing, Cloud security, RPA, AI, IoT, Blockchain, AR, VR, MR, XR and 3D Printing. Madhur is a regular speaker & loves to interact with the students, young entrepreneurs & startups. He also speaks at leading tech & management institutes and forums at national & international level. “
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