/How Trnsform is tapping quantum computing to improve the customer relationship (via Qpute.com)

How Trnsform is tapping quantum computing to improve the customer relationship (via Qpute.com)


“The way we have historically looked at creating relationships with customers has been relatively ineffective. It’s very expensive and it’s highly unpredictable.”

How to tackle this marketing dilemma is something that continues to dominate the thoughts of Thomas White. The Silicon Valley technology and marketing veteran boasts more than 35 years experience working with some of the biggest brands in the business, including IBM, Microsoft and AT&T, and has also founded 15 companies.

His latest venture is an Australian-based business, Trnsform, set up in partnership with Australian entrepreneur Ronan Leonard, and focused on developing the pair’s quantum marketing technology. The goal, they say, is to move marketing from an art to a science.

Historically, marketers have had a concept of a product they want to sell to customers, White said. “Then we decide who fits that kind of stereotype of the person we want to sell it to, based on their age, gender, demographical data and so forth,” he told CMO.

It wasn’t until last year White realised he needed to think quite differently about understanding the customer and take a fresh approach. The question isn’t about what the customer is, in terms of demographic markers, but who this customer is, what they believe and what they care about.

For White the question is: ‘What is their purpose?’. From there, it’s about building a profile based on that and continuously testing whether it has changed.

Credit: Trnsform

.(tagsToTranslate)marketing automation(t)trust(t)CRM benefits(t)marketing technology


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