Micron Technology, headquartered in the United States, is a leading company and semiconductor brand providing state-of-the-art storage solutions to data centers.
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Analytics India Magazine met Rajesh Gupta, Director, Country Manager – India Sales, Micron Technology to understand the status quo of the data center industry; Opportunities and challenges; and the way ahead of you.
AIM: Can you tell us in detail about Micron’s storage solutions?
Rajesh Gupta: Our broad portfolio of high-performance memory and storage technologies, including DRAM, NAND, 3D XPoint ™ memory, and NOR, are transforming the way the world uses information to enrich everyone’s life.
We have successfully built memory chips using the world’s most advanced DRAM process technology that offers significant improvements in bit density, performance, and performance. Our innovation helps our customers to protect themselves from increasingly frequent and complex security attacks.
Our specific innovation efforts include:
Greater capacity and performance: In the core area of DRAM and Flash from Micron, we are increasing capacity, bandwidth, energy efficiency and housing options for new form factors.
New storage technologies: We are working on new ways of storing data for which the terms “memory” and “storage” may no longer be sufficient (e.g. Micron’s storage class memory, 3D XPoint technology) in order to provide independent storage and storage systems.
Future innovation: From developing future storage and storage standards to data innovations for quantum computing, Micron engineers are incubating future technologies to drive future entries into our data-centric portfolio. The recent announcement of 176-layer 3D flash memory, the world’s most technologically advanced NAND.
New ways to save data: 3D XPoint shows how we innovate beyond the storage / storage binary. The future is HRAM. Data center IT and cloud managers want the fast, low latency and consistent performance of NVMe storage that won’t break the bank. The Micron 7`300 takes advantage of the low power consumption and price-performance ratio of 3D NAND technology and delivers fast NVMe IOPS and GB / s for a variety of workloads.
AIM: How does Micron meet the need for data center space?
Rajesh Gupta: We offer a broad portfolio of data center storage and storage for hyperscale and enterprise environments. We meet the demands of modern data centers by accelerating our DRAM and NAND innovation cycle and offer new capabilities for data-centric platforms.
To improve AI inference on a large scale, we partnered with NVIDIA to deliver GDDR6X, the first in the industry to implement multilevel signaling in memory, setting a new benchmark for future generations of graphics memory. In order to flatten storage tiering with improved hot storage capacity and performance, we have delivered storage class 3D XPoint storage. We bring HBM solutions onto the market for the energy-efficient storage scaling required in high-performance computing.
AIM: What is the future of data center design?
Rajesh Gupta: As we meet today’s storage and storage infrastructure needs, we have the future of data center design in mind. Our basic computer architecture is now reaching the limits of future cloud scalability. Performance and energy efficiency are not improving fast enough to keep pace, and fundamental changes in the design of compute platforms are required to continue to innovate.
The size and efficiency of cloud computing and the accelerated insights of AI have created the need to redesign the data-centric infrastructure. The industry develops infrastructure models to support fully composable computing systems that create virtual compute, memory, storage, and I / O resource pools that can be independently scaled based on workload requirements. This move puts data at the heart of computing and represents a tremendous opportunity for storage and storage innovations.
AIM: What role do semiconductor / storage companies like Micron play in data center technology?
Rajesh Gupta: The industry has identified the next wave of cloud innovation in providing composable infrastructure where every element of the platform, compute, memory, storage, and I / O, can be scaled independently, and the basic scaling equation beyond the server node has been going on for two decades drives innovation in the data center.
However, that vision is not possible without significant memory and storage innovations that lead us to a model where data, not computers, are at the heart of the system. Micron’s technology innovation delivers new architectures for composable storage pools and scalable storage resources for data centers. Our solutions enable the collection, storage and management of data and transform that data into insights and intelligence with unprecedented speed and efficiency.
AIM: What do you think of the looming global chip crisis?
Rajesh Gupta: From computers to cars, chips are at the fore. Due to the increasing number of 5G smartphones and artificial intelligence software, storage requirements have increased. The global shift to teleworking due to the pandemic has also boosted demand.
The market is currently facing severe undersupply. This shortage is expected to worsen over the course of the year. We’re looking for a variety of ways to meet our customers’ needs for an increased offering.
The massive demand in various end markets, combined with disruptions from some logic and foundry semiconductor manufacturers, has resulted in a shortage of non-memory ICs, and we believe that without these bottlenecks the memory demand would have been even greater.
Despite the challenges of a pandemic, electronics industry bottlenecks, and other disruptions at our Taiwan factory, Micron was able to mitigate the impact on our manufacturing performance through proactive supply chain and inventory management strategies.
GOAL: Tell us about India’s semiconductor market
Rajesh Gupta: Today, the industry is faced with the challenge of driving the widespread adoption of multi-cloud infrastructures to enable broad deployment of AI-enabled applications. Memory and storage are at the heart of the semiconductor industry and are critical to the technologies that drive economic growth and well-being.
The perspectives of companies and the industry have completely changed. With the new hybrid working models that came into play after Covid-19, we can foresee a new paradigm in terms of changes in the way companies work today.
Consumer behavior is changing significantly, leading to increased online activity, including e-commerce, gaming, and video streaming, all of which lead to additional data center capacity requirements.
The pandemic recovery and pent-up demand is expected to fuel demand growth in markets such as enterprise, cloud, desktop, mobile and automotive.
AIM: What are the short and long term plans for Micron?
Rajesh Gupta: The long-term plan for us revolves around building our portfolio. We are well on the way to starting the customer qualification of our next-generation client SSDs with 176-layer NAND in the second half of 2021. By the end of 2021, Micron expects to cover several market segments including consumer, value OEM and premium OEM with our 176-tier client portfolio.
We work closely with our customers, industry, governments, communities and team members to develop the next disruptive applications and end products in a sustainable manner in the 17 countries in which we operate. Micron is working with key OEMs and tier-one partners to centralize storage, improve security, and deliver automotive-grade SSDs for next-generation architectures for 2023 and beyond in IVI and automated driving, and central computer architectures.
We had some important collaborations on the Indian front last year. We recently partnered with Tata Communications to announce the launch of the world’s first cloud-based embedded SIM card, a breakthrough solution to accelerate and simplify IoT device deployment on a global scale.
In line with supporting tech talent and promoting technological innovation, as well as fueling economic growth, Micron recently launched the Micron University Research Alliance (URAM), which focuses on nurturing talent in science, technology, engineering, and math (STEM) and aims to reach more than 10,000 students in India.
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